Shopify e-commerce for beauty, home fragrance and wellness
From a first fragrance to the next treatment. Make your brand the choice.
We build Shopify stores for beauty products, home fragrance and wellness services. We help customers find a routine, choose a refill or book a treatment. And give your team the connections it needs to handle what happens after the click.
Selected clients: Millefiori Milano · Comano Skincare · Bibione Thermae
I
The challenge
I · The challenge
In person, you guide the customer. Who does that online?
In a shop, customers can try a fragrance. At a spa, someone explains a treatment. Online, they have to understand the differences between products, routines and services themselves. A grid of images and prices leaves part of the experience missing.
We build that part: guided discovery, useful information and purchases connected to the systems you use. From choosing a product to finding an available treatment, the questions should have answers before checkout.
II
Our work
II · Our work
Three ways we have done it
Millefiori Milano
Finding a fragrance.
A five-question Fragrance Finder, fragrance-family navigation and clear diffuser–refill pairings the team can update.
Comano Skincare
Building a routine.
A routine builder, ingredient-led pages, dermatological certifications and CRM integration connecting online purchases with the on-site experience. Built with Coral Crew.
Bibione Thermae
Booking wellness.
Shopify connected to the PMS for availability and pricing, with calendar-aware checkout for treatments, stays and gift cards.
III
How we work
III · How we work
The right product, properly explained
We design around how people choose: skin concerns, fragrance families, rooms and treatments. Ingredients, INCI lists, certifications and instructions belong on the product page. Quizzes, routines and pairings help customers find their way.
We develop custom Shopify themes using Horizon as a foundation, translating your identity into pages your team can update.
Your spa can sell while reception is busy
A treatment needs a date. A stay needs availability. A gift card needs a recipient. We build booking and purchase journeys around those differences, connected to PMS and CRM systems.
Our work for Bibione Thermae and Comano brings experience across products, services and the destination itself. Your website becomes part of the welcome, before the guest arrives.
The second purchase starts after the first
Refills, subscriptions, loyalty and post-purchase emails: we build tools to keep the relationship going and make it easier to return. On Shopify, with Gadget.dev for custom logic.
0.4% → 2%
conversion on the Heloola subscription project
Our subscription experience extends beyond this sector. On Heloola, a project combining books and community, conversion moved from 0.4% to 2%. That experience informs how we design recurring purchase journeys.
IV
Projects
IV · Projects
Explore our beauty and wellness work
Millefiori Milano
Client since 2025 · Released 2026
Comano Skincare
Client since 2023 · Released 2024
Bibione Thermae
Client since 2022 · Released 2024
V
Questions
V · Questions
FAQ
-
Yes. For Bibione Thermae, we connected Shopify to the PMS and built calendar-aware purchasing; we start with your management system to plan the connection.
-
Yes. We did it with Comano’s routine builder and Millefiori’s Fragrance Finder; the journey starts with your products and your customers’ questions.
-
Yes. We design pairings, recurring orders and subscription management around how often customers use your products.
-
Yes. We migrate the catalogue and agreed data, map URLs and prepare redirects to protect the SEO work you have already done.
-
No. We translate your existing identity into Shopify, as we did for Millefiori Milano.
VI
Next step
VI · Next step
What would you like to make easier to buy?
A skincare range, a fragrance collection, a wellness experience. Send us your current website and tell us where the journey breaks: choosing, booking, checking out or coming back.
What happens next. We read your message and reply by email. If the scope still needs defining, we start with a paid discovery phase of two to three weeks, deducted from the project if we go ahead. Pricing and how we work (opens in a new tab)