Your collections move forward. Your website should keep up.

Salone del Mobile is approaching. Your new collection is still in a PDF.

Photography is ready. Finishes are approved. Dealers are waiting. Updating the website takes another ticket. Meanwhile, an architect needs a technical sheet and a dealer asks for images you have already sent three times.

We know this work up close. Based in Udine, close to Italy’s historic chair district, we understand the difference between a finish, a variant and a collection. We build websites that do too, connecting your brand’s story with the information people need to specify and sell your products.

Built for

North: your team publishes when it needs to

North (opens in a new tab) is our visual WordPress framework. Pages are assembled from blocks designed around your brand. What you see in the editor reflects what you are building, so you can make decisions on the page.

A collection launch, a designer profile, a showroom invitation. Marketing opens the editor, builds and publishes. Rock (opens in a new tab), our multilingual plugin, handles the site’s language versions. Your publishing schedule can follow the markets you work in.

A catalogue that works for dealers and architects

We organise technical sheets, certifications, photography and CAD files so people can find them. We build restricted areas and CRM and ERP integrations, giving sales enquiries a clear route to the people who handle them.

For direct sales, we build Shopify stores. For editorial websites, we use WordPress with North and Rock. When you need both, we create a consistent journey from collection to catalogue to purchase.

In development with Nudesign

From materials to 3D configuration

We are developing a real-time 3D configurator with Nudesign to explore materials, finishes and combinations. An extension of the catalogue for customers and dealers, with configuration data designed to connect to your CRM.

Explore the projects

From Moroso’s upholstered design to Fantoni’s systems and Emotica’s retail installations, we work with companies where the detail is part of the product. Online too.

Also for: Serralunga · Abet Laminati

Working with us

FAQ

• Can you connect our catalogue to Salesforce or our ERP?

  Yes. We built Fantoni’s Salesforce lead funnel and prepared data hooks for Moroso; we start with your systems to define the workflows your project needs.

• Can we update collections without calling you every time?

  Yes. With North, your team manages products and pages using the block library built for your website.

• Can dealers and architects have their own area?

  Yes. Documents, price lists and assets can have different access levels for each audience.

• Can the website support multiple languages?

  Yes. On WordPress, we use Rock, our multilingual plugin, to organise language versions alongside your editorial structure.

• WordPress or Shopify?

  WordPress with North for editorial content and catalogues; Shopify for direct sales. When you need both, we bring them into the same brand journey.

Which collection are you launching next?

Send us your current website and tell us what slows the work down: updates, languages, documentation or dealer requests. We will start there.

What happens next. We read your message and reply by email. If the scope still needs defining, we start with a paid discovery phase of two to three weeks, deducted from the project if we go ahead. Pricing and how we work (opens in a new tab)

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